We had to find a number of venues for our band to perform in that we could put on our poster, so I decided to look at the venues that the Beastie Boys played in themselves, assuring that the kind of audience that would attend would be the same. We can assume that as the band is a mainstream group, in a years time they would have gained some popularity and would be a well known, allowing them to play in large arenas with large audiences.
We used the photo from the digipak back cover for the poster and the same font type and colour for the title to show synergy between the two products.
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