In what ways does your product, use, develop or challenge forms and conventions of real media products

Redrum isn's an existing production company, instead the name was created for the purpose of the film. The name, before the film even starts, suggest the genre of the film, being murder spelt backwards as well as being a well known part of the cult classic thriller The Shining.

We used the shot of the eye as the opening shot as the eye is an image that automatically evokes fear. It is a sensitive and important part of the body, so having a close up shot on the eye creates a sense of vulnerability. It also gives a claustrophobic atmosphere as its all the audience can see.

This shot challenges the idea that the protagonist of a thriller is better as a woman, as they are seen as weaker figures and more vulnerable to the villains of films, but manage to overcome the obstacles with their resourcefulness. We used a male character, but made him look more vulnerable by making him look beaten up. Many horror and slasher films made in recent years open either the protagonist(s) living their lives unsuspecting of whats to come (e.g. Silence of the Lambs), or by introducing the antagonist and how they came into their position (e.g. Halloween, My Bloody Valentine). Our films however starts with the protagonist already caught by the antagonist and in the situation that would last for the whole film.

In this shot we challenge the conventional forms of horror by creating tension and suspense without use of the hero or villain. Using the antagonist is a common way to build tension, and is used in many of the slasher films (e.g. Michael Myers, Jason Vorhees).

This shot only has one source of light, being the torch in Rory's hands. This puts the focus on his face, showing an expression of fear giving him the audiences sympathy. We conform to current media that has successfully used this method, like The Blair Witch Project.

Here we conform to the current use of gore in horror. This shot, without being too revealing of whats to come, sets the scene for something brutal and gory. However, unlike many modern horror films that rely on it, like Saw, we are not heavily reliant on gore. This also challenges the style of modern horror because of this, as we use it as a way of creating tension instead of scaring the audience.

This shot challenges most modern media conventions as it is overlayed on a black screen instead of a real time shot. However on some levels it conforms to it as well, as in a title sequence the title of the films is expected as some point. We used it to separate the opening sequence from what would come next, leaving the audience wanting to know what happens after it appears and the sequence ends.